for experimental purposes. See how ranking responds to specific tweaks. Log your finding and progress.
SEO TIP 49: Change web pages that consistently rank poorly. META, TITLE and even content. Without improvement, change every 3-4 months.
SEO TIP 48: If you sell products, create merchant accounts with Yahoo Shopping, Amazon, eBay, etc. Let those resources work for you.
SEO TIP 47: If you sell physical products, publish them in Google Products. Implement descriptive keyword phrases in your XML posts.
SEO TIP 46: If one page has 2 links pointing to the same location, Google only considers the text and attributes of the first link.
SEO TIP 45: Search engine spiders may see "WWW.domain.com" and "domain.com" as 2 separate websites, therefore cutting link-juice in half.
SEO TIP 44: There are four primary factors influencing keyword ranking: (1) The content of your website, (2) Your pagerank or "online authority", (3) Stickness or likability of your website and (4) Your social media activity.
SEO TIP 43: Be patient with SEO. It may take weeks for SEO changes to take effect. Make sure prior changes take root before changing again.
SEO TIP 42: You can optimize for more than websites. Depending on your business model, SEO can apply to video, audio, images, social media posts and articles.
SEO TIP 41: "Article swapping" is not a valid method to generate content if the content is duplicated with an original content source.
SEO TIP 40: Google AdWords states that a "www" before your domain name increases clicks. Carry this through to SEO with canonicalization.
SEO TIP 39: Your "h1" tag should integrate the focus keywords used in your TITLE and META descriptions. Stick to a tight keyword theme.
SEO TIP 38: Every web page should include a keyword-based headline tag "h1". Maintain font size with style tags.
SEO TIP 37: Implement search-friendly URLs. Many shopping carts and CMS' use dynamic links that interfere with search engine indexing.
SEO TIP 36: Site ranking can be punished for having bad inbound links and for linking to bad sites such as link farms.
SEO TIP 35: Human factors matter. SEO friendly efforts must also be human friendly. Once you gain clicks, you still need to make the sale.
SEO TIP 34: Search engines prefer fresh content over static. Fresh content can come from articles, blogs, site interaction & social media.
SEO TIP 33: Domain registrars sell ownership privacy protection. Don't buy it if interested in SEO! The search engines want transparency.
SEO TIP 32: The content around a link carries weight for the linked page. Be descriptive and integrate targeted keywords.
SEO TIP 31: Don't try to do too much with one web page. Likewise don't try to do too much with one web site. Search engines want focus.
SEO TIP 30: Use the "STRONG" tag to emphasize targeted keywords. Use "BOLD" for aesthetics, where the phrase is not targeted for ranking.
SEO TIP 29: Maintain clean website code. Follow WC3 standards, fix broken links & images, remove 404 errors, no frames, use static URLs.
SEO TIP 28: Fast site indexing for Google can occur through Google-owned media, including Blogger, Knol, Buzz, Google News, and YouTube.
SEO TIP 27: Link quality is more important than link quantity. The sum of the inbound pagerank (link juice) is what matters.
SEO TIP 26: Don't hyperlink generic text like "buy now" or "click here." Use keyword-based content in your links. This is called "anchor text."
SEO TIP 25: Use descriptive content for items in your shopping cart. Don't call it "item 13324".
SEO TIP 24: Regularly add new content to your website. Blogs, tips and articles work well. Search engines favor frequently updated sites.
SEO TIP 23: Implement keyword research when writing articles and newsletters. Host the content on your website with clean navigation.
SEO TIP 22: Don't like begging for inbound links? Try writing articles and submitting them to article submission sites. Target ~450 words. Or create a link bait website that links to your primary website.
SEO TIP 21: Do not use a pure Flash or graphical home page. Always make sure you have a healthy amount of content and solid navigation.
SEO TIP 20: Use Google Webmaster Tools to identify up-and-coming rankings. Optimize these search ranking impressions and watch them climb.
SEO TIP 19: When you engage in PPC, you can save money by not bidding on phrases where you already have strong organic rankings.
SEO TIP 18: The length of time your domain is reserved can influence pagerank. A long registration period indicates long-term ambitions.
SEO TIP 17: Many Tier 1 search engines factor in the age of a domain name when determining pagerank. It established business maturity.
SEO TIP 16: SEO friendly web design begins with keyword research. Keywords should influence domains, page names, tags/attributes & content.
SEO TIP 15: Never allow a 404 error. Implement error handling to bounce 404 errors back to your website. Consider turning a 404 into a 301 redirect to your home page.
SEO TIP 14: The use of "301 redirects" are critical for transferring established ranking from an old website to a new web design.
SEO TIP 13: Minimize the amount of duplicate content throughout your website. Do NOT let your home page be a compilation of article/blog snippets from other parts of your website, which results in duplicate content.
SEO TIP 12: Build web pages and not list items "li". Rather than displaying a list of services/products, dedicate a web page to each item.
SEO TIP 11: Don't pass on "link juice" unless necessary. Use the [rel="nofollow"] attribute if you don't want link credit passed on.
SEO TIP 10: Submit to more than only the Tier 1 search engines. Tier 2 search engines can drive traffic, and count as inbound links.
SEO TIP 9: For any page intended for SEO, include a minimum of 400 words per page. Make sure the content is supported by keyword research.
SEO TIP 8: Build an XML and HTML sitemap to ensure thorough search engine bot crawling. Free online sitemap resources can help you.
SEO TIP 7: If you service only a local community, optimize your website for that community. Tap the local biz tools of each search engine.
SEO TIP 6: Google has declared that page-load speed will impact search engine ranking. Page load speed should be under 2 seconds.
SEO TIP 5: Include at least 1 outbound link to a non-competitive authority website in your industry, but not from your home page.
SEO TIP 4: Implement keyword-friendly title and alt attributes to links and images. Similarly, use keywords in your web page names.
SEO TIP 3: Perform keyword research to identify phrases used to represent your products and services. Each page optimized to a unique word.
SEO TIP 2: Don't try to optimize too many keywords on one page. Keep a narrow focus and keyword theme on a page by page basis.
SEO TIP 1: Use META tags for your Title, Description and Keywords. Keep META tags relevant to the content of each individual page.
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