Keywords are the most important part of your site's content. Their correct or wrong usage can make or break your site. The first issue raised in the lecture was keyword stuffing. A guy, who supposedly invented an 'immortality device' claimed that Google put him down due to his invention, and that it doesn't want 'the truth' leaked out to the public. What most people missed was, he had a lot of keywords stuffed into a small 40x20px area, keywords including hundreds of celebrity names etc. This, in fact, was the reason for the penalty. Keyword stuffing is bad, and to Google, is now just noise.
Google recommends keyword tools for research. For your post titles and content, make use of keyword tools such as AdWords by Google, or Overture by Yahoo. These will let you know search volumes for keywords, and help you decide which ones will be best for you. Pick good keywords, and name your categories accordingly as well.
Always, always tag your images with ALT or alternative text. This is for accessibility, as it lets blind people know what's inside your image. It also makes your image available to Google search. People search for images and videos almost as much as they search for text. And if your images are not search-able, they won't appear anywhere.
In your permalinks and file paths, always use keywords, separated by dashes. You can also use underscores, but dashes are recommended. Never use space, because it gets replaced by '%20', which is neither user-friendly nor SEO friendly. If your site has previously made use of such URLs, then don't change them. Start from now instead. Change your default permalinks to something like /%postname%/
The last keyword tip discussed was about URL parameters. While dynamic URLs are fine, the number of parameters should be low. Read our guide on Configuring URL parameters for your blog.
Google recommends keyword tools for research. For your post titles and content, make use of keyword tools such as AdWords by Google, or Overture by Yahoo. These will let you know search volumes for keywords, and help you decide which ones will be best for you. Pick good keywords, and name your categories accordingly as well.
Always, always tag your images with ALT or alternative text. This is for accessibility, as it lets blind people know what's inside your image. It also makes your image available to Google search. People search for images and videos almost as much as they search for text. And if your images are not search-able, they won't appear anywhere.
In your permalinks and file paths, always use keywords, separated by dashes. You can also use underscores, but dashes are recommended. Never use space, because it gets replaced by '%20', which is neither user-friendly nor SEO friendly. If your site has previously made use of such URLs, then don't change them. Start from now instead. Change your default permalinks to something like /%postname%/
The last keyword tip discussed was about URL parameters. While dynamic URLs are fine, the number of parameters should be low. Read our guide on Configuring URL parameters for your blog.
Making your site friendly
- First of all, your site should be crawl-able, and is not blocked from crawlers through a global noindex. WordPress and Blogger and other blogs are good to go by default.
- Make your post creation date easy to find (for eg, you can clearly see this post's creation date just below the title)
- Full text RSS feeds are recommended for your loyal users
- It's always a good idea to test out your blog on a mobile device to see how mobile users are accessing it, and if they are having problems with it. It'll really give you a plus-point in terms of user-friendliness ajmalseotips.blogspot.com
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