SEO Best Practices

The meta description tag serves the function of advertising copy, drawing readers to a website from the results and thus, is an extremely important part of search marketing. Crafting a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page. To maximize click-through rates on search engine result pages, it's important to note that Google and other search engines bold keywords in the description when they match search queries.

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