Search Engine Optimization of seo

Search Engine Optimization are the methods and techniques used to achieve natural unpaid results in Search Engine Result Pages (SERPs). These techniques include:

• The identification of keywords and keyword phrases used by potential customers when using Search Engines to find product, services or other interests.
• The development of highly relevant content including keywords and phrases.
• An intuitive web site navigation system enabling web site visitors and Search Engine Robots easy web site navigation.
• Establish a methodology to promote and obtain inbound links from relevant web sites.

Using these methods is an ongoing process which will eventually result in better SERPs. Natural Search Engine Optimization takes time to achieve results, however long term benefits are achieved.

Search Engine Marketing

Search Engine marketing uses SEO techniques with the addition of some form of paid promotion such as pay per click or paid Web Directory submission to improve web site traffic visibility and volumes. Search Engine Marketing Techniques include: Pay Per Click PPC is bidding for keywords and phrases identified as being relevant to your business and customers needs to gain visibility on SERPs.The primary factors involved in the development of a successful PPC campaign include:

• Keyword selection
• Effective advertisement copy writing
• Development of ad specific landing pages

Directory Submission Directory Submission is another method to increase your web site visibility and to create inbound links. There are paid and unpaid directories. The most important factor with directory submission is to ensure they are relevant to the content of your web site and business. Conversion Rate Optimization (CRO ) Conversion Rate Optimization utilizes techniques to encourage site visitors to convert the business goals identified in the SEO Strategic Planning stage of your Optimization Program. CRO techniques and considerations include:

• Professionally designed web site
• Benefit orientated ad copy and headlines
• Content incorporating calls to action
• Web site interactivity and engagement

All the different aspects of SEO and SEM are important to the overall success of improving web site performance. I also feel that Social Media Networking is an important factor of the overall program to improve web site traffic and performance, but this topic will have to wait for another day.
ajmalseotips.blogspot.com