Search Engine Optimisation (SEO) is defined as the process of
building pages in a manner which enables the pages to rank highly in
'algorithmically' determined search results, which are generally
displayed on the left hand side of the page. The 'algorithmic' results
are independently determined by the search engine's own mathematical
algorithm, and are based on relevance to the search phrase. Search
engines use complex mathematical algorithms to determine the relevance
of indexed pages for a particular search phrase. The algorithms are
generally understood to factor over 100 'on the page' (i.e. the words
used on the page itself, their location, repetition etc.) and 'off the
page' (i.e. links pointing to the page, site popularity etc.) aspects in
the calculation of their results.
Search engines index HTML code. Before a website can rank in a search engine, it has to be designed with accessibility in mind. Search engines are effectively text browsers with no plugins (no Javascript, no Macromedia Flash). If a site isn't accessible - i.e. the site/ page can't be 'seen' or 'read' by a search engine, then the site/ page can't be indexed by the search engine. Links that can't be seen - can't be followed by the search engine. Many 'cool' web design tools produce content which can not be seen or read - and therefore can not be indexed by search engines. Search engines can't index 'pictures of words'.
So whats the downside of SEM? Well - you pay whenever your advertisement is clicked on. You 'Pay Per Click' (PPC) - and will keep paying per click for all your traffic. You'll even pay for clicks by your competitors. The issue of 'click fraud' is a growing problem - and although every major PPC system claims to have ways of detecting click fraud - its out there.
Search Engine Optimisation is a longer term approach, and encompases many 'best practice' web design standards. There are often no payments required to the search engines, as the major search engine spiders (robots) visit your site for free (i.e. GoogleTM, and Yahoo!TM), add it to their index, and rank it for relevancy against mathematical parameters. Good content, targeting well searched phrases, built to the 4 pillars of accessible web design (and built to conform to the published rules) - often win in the search engine rankings.
A holistic website marketing strategy will address both forms of search engine traffic. At Cogentis, we understand both search engine optimisation and search engine marketing - and the implications of accessibility for your human users and search engine spiders. One of the first steps in formulating a website marketing strategy is assessing the implications of your site design, and the technology deployed, to ascertain the options available to you.
Our process is logical and cogent. Through our web-site analysis services, we can ensure that your site is accessible, and hasn't penalised itself in search engines, by its design and technology. Cogentis specialises in internet positioning services and strategies.
ajmalseotips.blogspot.com
Search engines index HTML code. Before a website can rank in a search engine, it has to be designed with accessibility in mind. Search engines are effectively text browsers with no plugins (no Javascript, no Macromedia Flash). If a site isn't accessible - i.e. the site/ page can't be 'seen' or 'read' by a search engine, then the site/ page can't be indexed by the search engine. Links that can't be seen - can't be followed by the search engine. Many 'cool' web design tools produce content which can not be seen or read - and therefore can not be indexed by search engines. Search engines can't index 'pictures of words'.
Pros and cons of SEO and SEM:
Search Engine marketing (SEM) is an 'instant gratification' advertising media. You can basically set up a Google Adwords campaign in half an hour - and often have your advertisements running within the hour. Try that with newspapers, TV or radio! You don't have to make any changes to your website structure or architecture. You don't have to know how your website is built. And best of all - you only pay when your advertisement is clicked on - not when it is shown.So whats the downside of SEM? Well - you pay whenever your advertisement is clicked on. You 'Pay Per Click' (PPC) - and will keep paying per click for all your traffic. You'll even pay for clicks by your competitors. The issue of 'click fraud' is a growing problem - and although every major PPC system claims to have ways of detecting click fraud - its out there.
Search Engine Optimisation is a longer term approach, and encompases many 'best practice' web design standards. There are often no payments required to the search engines, as the major search engine spiders (robots) visit your site for free (i.e. GoogleTM, and Yahoo!TM), add it to their index, and rank it for relevancy against mathematical parameters. Good content, targeting well searched phrases, built to the 4 pillars of accessible web design (and built to conform to the published rules) - often win in the search engine rankings.
A holistic website marketing strategy will address both forms of search engine traffic. At Cogentis, we understand both search engine optimisation and search engine marketing - and the implications of accessibility for your human users and search engine spiders. One of the first steps in formulating a website marketing strategy is assessing the implications of your site design, and the technology deployed, to ascertain the options available to you.
Our process is logical and cogent. Through our web-site analysis services, we can ensure that your site is accessible, and hasn't penalised itself in search engines, by its design and technology. Cogentis specialises in internet positioning services and strategies.
ajmalseotips.blogspot.com
0 Comments