In their constant effort to make the search engine a better place for its users and (AdWords) customers, Google’s team has strict Guidelines for webmasters and bloggers.
Anybody who wants to serve up content and rank an article or page on their search engine, needs to follow these rules… Or, they risk getting their rankings penalized or even various pages removed from the index all together.
When it comes to SEO, things have drastically changed in the last 12 months, and they don’t seem to stop. Both, on-page and off-page ranking factors have suffered repeated updates.
You remember Panda, Penguin, Page Layout and EMD, right? These updates were stimulating everybody to create better, more targeted content, avoid black hat techniques and provide site visitors with a pleasing reading experience… in order to boost the return rate and lower bounce back ratio
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