Most beginning search marketers make the same mistakes when it comes to SEO keyword research. These mistakes include:
- Only doing seo keyword research once, and neglecting to update and expand your SEO keyword list
- Overreliance on third-party keyword suggestion tools that offer the same data to everyone
- Targeting highly competitive head terms that reveal no intent
Many
SEO marketers don't realize that it's crucial to diversify your keyword
sources. If you use the same free web tools as your competitors, you'll
have no way of standing out. Your private website data (from web
analytics and search query reports) is another great, personalized
source of keyword suggestions. In addition, marketers should grow their
lists and, subsequently, traffic streams by incorporating as many
long-tail keywords as possible. Conducting keyword research for SEO is
imperative for developing a successful search marketing campaign.
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