Does your business wear a white hat or a black hat? Not completely sure? What the heck does this even mean?
And no…don’t worry about committing some sort of fashion faux pas.
White and black hat are referring to the practices your marketing department takes part in in regards to search engine optimization. Many of you might be wondering why that matters, white and black are not referring to inbound marketing or outbound marketing, it is referring to the quality and honestly of the marketing your company practices.
White hat marketing is the implementation of good techniques that search engines consider good practices by following the appropriate guidelines, rules and policies of Google, Bing and Yahoo. Techniques employed through white hat SEO are guest blogging, link baiting, quality content, internal linking and site optimization. What makes these techniques more accepted by search engines? These results create lasting results that create a better user experience on your website.
These practices can take a long time to pay off and put your company towards the top of Google’s search results, however as a long term strategy it can help your company generate more leads and not classify your site as spam.
Interested in learning more about how to stay in line with white hat SEO techniques? Contact IMPACT and learn how we can help!
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