If you thought we would have to wait a month for a new Panda update, you were in for a big surprise. Matt Cutts confirmed via Twitter that Google had updated its algorithm so that low-quality sites with exact match domains don’t rank as well as they did in the past. But there was much more than that, apparently. According to Search Engine Land, Google began rolling out a new Panda update on Sept. 27, only nine days after its previous update. However, Panda 20 (the twentieth update) was much more than just a data refresh, it was a distinct algorithm change that could affect up to 2.4 percent of all English search queries. This is what Matt Cutts told Search Engine Land about the latest Panda update:
Google began rolling out a new update of Panda on Thursday, 9/27. This is actually a Panda algorithm update, not just a data update. A lot of the most-visible differences went live Thursday 9/27, but the full rollout is baking into our index and that process will continue for another 3-4 days or so. This update affects about 2.4% of English queries to a degree that a regular user might notice, with a smaller impact in other languages (0.5% in French and Spanish, for example).
What makes this update so significant is the fact that regular, every-day users are going to be noticing the changes. There’s no predicting where Google will go with further updates and changes, but it’s important that as webmasters, we continue to produce high-quality sites with content users want to see and read. Otherwise, we could be part of that 2.4 percent. ajmalseotips.blogspot.com
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