Since Panda first raised its ugly head, there has been a lot of data released that can help websites recover from Panda and ensure they're not impacted by future updates. Here are some of the most critical tips to keep in mind to ensure you're as prepared as you can be for the unknowable.
1) Replace Thin Content
To help identify content that may be at risk from Panda, use your current analytics tool to build a custom report that shows all pages that have very few visits -- say, 15 or fewer. (Note: Select a number that's appropriate for your site; high traffic sites, for instance, might up this number to 50 or 100.) These are potentially adding no real value to your site, and could be an indication of poor quality. Go through each of these pages and decide if you want to:
- Make them more valuable by adding great content that will attract organic visitors and social interactions
- If they are not required, just 301 redirect them to a better page on a similar subject
2) Get the Ad Ratio Correct
If you're not using ads at all on your site, congratulations, you're all set. Move on to the next tip. If you're using ads on your site, and your site template has a high portion of ads above the fold, consider moving to a design that makes use of ads a little more intelligently. The content on a page is the reason a person has visited your site; make sure it’s easily accessible.
3) Do Regular Clean-Ups
If your site is relatively large and has some complex functionality, there is always a possibility you could end up with some empty pages and issues that could affect the overall quality of your site. Implement a regular SEO audit that will provide a sanity check for your website. Look for things like empty pages, broken links, or internal duplication of pages caused by parameters, and make use of 301 redirects and the canonical tag to cure your website of these problems. If all of this makes your brain hurt or causes you to run for cover in your colleague's cubicle, bring on a technical SEO specialist, whether in-house or through an agency. ajmalseotips.blogspot.com
4) Create Quality Content
You need to determine if the content you're publishing is actually adding value to your visitors. Remember, hitting a certain keyword density is not the name of the SEO game these days. Measure your content against some key metrics, like number of page views, number of organic visits, number of inbound links, and number of social interactions. If people are finding your content relevant and useful, as indicated by page views, links, and shares, chances are you should be safe from Panda.
5) Avoid Taking Shortcuts
Google is always looking to penalize websites that use shortcuts to attain their rankings. It's not because they're out to get you. It's because usually, those shortcuts compromise the quality of the Google search experience by gaming the rankings in such a manner that low quality sites get ranked above the ones that are 1) actually doing the work, and 2) actually worth reading. Not cool, sketchy webmasters, not cool. Recently, for instance, they just took out a whole Russian link network.
Never put your business at risk by implementing any kind of SEO practice that seems a little too good to be true; because usually, it is. Focus on producing content that your target buyer personas will find useful.
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