Back-Linking Networks and Guest Posting
LinkVana and other similar networks have been hit hard by Google. And that’s well understood. Imagine you’ve been working hard, for the last few years, building a good linking profile, abiding by Google rules, writing good content, and attracting quality links, naturally.
And here comes, some guy, out-ranking you on Google SERP, because they’re using some shady linking farms and networks. The approach was quite simple. You hire someone who could throw up low quality (or even good) articles. You post them on the network, along with all kinds of non relevant sites and articles. Within a month, you’ll have gained probably hundreds of back-links. And the next month, you’re out-ranking sites which have spent years working hard and building a natural linking profile.
Don’t you think Google has to stand out and punish this irresponsible practice? We know Google like to create fear among webmasters and are a known propaganda machine, but they are smart. Make no mistake…
Thanks to them, we now may be able to benefit from all the hard work we have done for all these years, and still remain on the Google radar and get organic traffic. However, this does NOT mean you should overlook the latest Google changes, if you want to stay on top of your game.
Spammers and black hat link builders have caught on to these updates, and now are using the Google Link disavow tool to remove bad links from their site, and some of them are going to take the web by storm with a new method: mass guest posting. This is a new twist on the back-link network method.
You target (more or less) relevant blogs in your industry, you write (good or bad) content for their site, and do this on a large scale. Within a month, you could have 10… 20 and even 50 articles back-linking to your web site or page.
The approach in general is not good or bad. It depends on how you use it. If you guest post with the sole aim to increase your rankings, then Google will hunt you down, and manually or automatically penalize your site. And there you go again, you’ll have to start all over again, from scratch.
These are the top 3 most dangerous SEO techniques we have to avoid for 2013 and beyond.
Be smart, have patience, and outsource (wisely) your content marketing. It’s time we revamp our game, and be friends with Google, or they can easily spray out our web sites from the SERPs. If you really want to get a penalized website site back on the radar, learn how to clone your old domain (and remove the offending domain hosting account) to a new domain. However, seek to build new natural links and learn from past mistakes… In no time, you’ll be ranking again. But remember, visitors first – search engines second!
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