Knowing what your competition targets is important. If you’re just
starting your online marketing campaign or if you find that you’re
current paid or organic listings aren’t driving enough relevant traffic,
you can always take a look at what your competition is doing in terms
of their ads.
- SEM Rush offers a snap shot of a domain’s distribution of top Google keyword rankings. This is great if you want to know which keywords a website already ranks for.
- Compete.com is a paid tool that can give you a relative traffic comparison of different sites; nice if you want a rough estimate of how much traffic a website really gets. Google also has a similar website trends tool.
- Domaintools.com shows you a domain’s statistics including site age, web server OS, who owns it, etc.
- Quantcast offers insights into a website’s demographics, a cool tool for figuring out if the site in question contains your target audience in case you wanted to advertise via a few links.
- Google’s insights for search shows you how people search based on geological regions and time frames.
- The Yahoo! vs. Google visual comparison tool draws pretty lines showing the two engines ranking the same content in different positions—good for finding topical, authoritative pages and interesting to see how the two engines differ in their ranking algorithms. ajmalseotipsandtricks.blogspot.com
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