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Black hat link building is not something we recommend you do, however people are out there doing it on a massive scale. If you don’t know what your competitors are doing to acquire their backlinks, then you’re at a disadvantage. It’s important to know what tricks people are up to so that you know what you’re up against.
We believe that all forms of black hat SEO are going to be phased out over the years. Surely there will be clever tricks and hacks that come to light, but just as quickly as they come, they will go. The quality of the search engine result pages has been drastically improved over the last 10 years to a point where most people didn’t expect to see. With how far the search engine industry has come – it is only a matter of time, 2 years, 5 years or possibly 10 years before the system becomes ungameable. The black hat link building techniques of today may be sophisticated, however almost all of them have a footprint and they come with their consequences.
If you see people on message boards complaining about over night SERP drops, you needn’t look much further than their backlink profile. Almost every time their backlinks are filled with automated, high volume and low quality links.
Black Hat SEO is about getting maximum results with minimal effort. A black hat SEO will evaluate his ROI and if the method was profitable will repeat the process until it no longer works.
White Hat SEO is about building quality websites and – in terms of search engine optimization – putting your best foot forward. This is when you’re in it for the long haul and have something of value that you can give back to the internet community.
Black Hat SEO is any type of link that is bought. There are message board where vendors will say “I will create 10 web 2.0s, back link those with 10,000 blog comments and 100,000 forum profiles and submit your website to 250 social bookmarks” and then claim that their service is white hat. Don’t fool yourself into thinking this type of backlink strategy is legitimate. If that’s the road you chose to go down, fine – there’s nothing we can do about it. However people who convince them self that this is white hat seo, or grey hat seo or anything but black hat seo, they’re fooling themselves.
With out any further adieu, let’s get into some of the most popular black hat techniques:

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