Hidden Text is content on your site that your vistors cannot see. It is usually in the context of keywords that are included into the text of your websites pages. When you load a page with a ton of keywords, not only is it unbearable for your visitors to read but, search engines can still spot those keywords which can actually cause you to drop in search rankings.
Hidden text is similar to keyword stuffing, as you are adding so many keywords into your content in the hope that it will help you rank higher. It is actually hurting your company, search engines look for sites that create a great user experiences on their site. If you are a marketer think about going to a companies website and reading their about page, when you are on that page you want to know who the company is, what they do, how long have they been in business.
You want to learn about the company. If you were looking for a waste management company, you want to know what services they provided and who they were. While reading their about page you see keywords like recycling in CT, single stream recycling in CT, dumpster rentals in CT, waste management in CT, commercial garbage collection in CT, residential trash removal in CT and Connecticut waste management, just to name a few.
After reading that page, you would get the point that they are located in Connecticut, but did you really gain any valuable information from their website? You would probably wonder how that company is still in business. You can also probably guess that they do not rank very well in search results. So why do so many marketers use it. Creating great content that allows your visitors to understand what you do will create a better experience and help you rank better in Google.
Blog spam is also something that you see all the time, what better way to get your blog or product out there than by adding your companies link in a blogs comment section? A great way would be to actually create content that brings visitors to your site, this is something that inbound marketers will emphasize over and over. You want to gain the interest of your visitors and leads, by pushing your products and service on to consumers, you are actually pushing them away.
How many times have you been reading a companies blog and in their comments you find someone promoting another companies blog. I don’t know about you but it makes me wonder, isn’t there something else they could be spending their time on? As an inbound marketing company, everyone at IMPACT could probably think of a couple things like creating calls-to-action, landing pages, engaging on social media, writing blog posts, a keyword analysis and infographics that those companies using black hat SEO could implement. ajmalseotips.blogspot.com
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