Here's how you can get your website found--even if you're not an expert in SEO.
A friend recently asked me to write about the difficulties that start-up owners go through to optimize their website and get found.
Without optimization, your website will be a tiny speck of salt in a vast--and rapidly expanding--cyber universe. Chances are, your market is probably packed with competitors, and any SEO consultant is going to ask for thousands of dollars a month just for the basic package.
Aside from dedicating every waking moment to understanding how SEO works, what new tactics are trending, and what Google really dislikes this year (coming in the form of Penguin and Panda updates), it's going to be quite hard to start receiving significant sales in the first months--or year--after you go live.
Here are a few things you can do to get started:
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