Search engine optimisation, as with all things in life has a good, wholesome, fair and right way of doing things and a bad, unfair, downright naughty way of doing things. To describe the two SEO methodologies the terms “White Hat” and “Black Hat” SEO were coined.
We sit very firmly in the white hat camp believing that while black hat SEO techniques might have some short term positive effect, the long term implications can be disastrous for your website and in turn your business.
In this article we’ll examine the top 5 black hat SEO techniques in a bid to help you determine whether the SEO firm you’re currently using are potentially compromising your business website. Then we’ll examine the top 5 white hat SEO techniques that we believe will have a positive effect on your search position without putting your business website at risk.
1 Comments
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