Penguin and Panda have clearly demonstrated that the rules of the SEO game have changed. Many businesses have made the turn toward inbound marketing, recognizing that content is king. Video SEO is an excellent tool for content marketing and inbound marketing, yet many small businesses fail to embrace it.
Small business owners are excellent candidates for video SEO since they posses strong industry knowledge and passion. But properly leveraging that knowledge and extracting it from their heads can be difficult. Here is a low-cost and quick Video SEO Case Study with proven results.
Assumptions:
1) Video blogging is quicker than regular blogging.
2) Even casual conversations between experts are helpful to information seekers.
3) Small business owners have passion for their fields that shows on video.
Objectives:
A) Create 4 video blogs per week using an industry expert (i.e., small business owner)
B) Keep production time under 30 minutes per video
C) Use transcriptions to maximize SEO value
D) Implement best-practice onsite SEO mark-up from schema.org
E) Create useful content by answering common questions
F) Keep costs as low as possible
This case study used Google Hangouts (which is free) and automatically posted them to YouTube. From YouTube, videos are easily downloaded. Here is a screenshot: http://ajmalseotips.blogspot.com/
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