Is Naver Still Dominant?
South Southern korea was an early adopter of high-speed Online relationships in the mid 1990′s. By 2010, high speed internet Online in the country achieved 95% household transmission, according to a report from Technique Statistics. But while Southern South korea was quick to accept the Web, there is something exclusive about the situation there when it comes to the use of search engines and internet marketing possibilities.
Let’s take a closer look.
Search motor business this year – a new design in Southern Korea?
Unlike most other areas around the planet where Bing is the control search engines look for motor, Southern South korea is a different in this respect. There is a regional search engines look for motor website called Naver, which released in July 1999 with its own exclusive search engines look for motor. Plus, there is Daum, which began its look for service in Jan 2000. Both are highly competitive in the region with Google, which has been getting business.
As shown below based on the latest comScore qSearch details from Oct 2011 to Dec 2012, regional massive Naver is still the leading Japanese search engines look for motor, but is currently falling in amount of searches discuss. The amount of searches discuss for Google, the world leader, is now rising and has exceeded that of the other regional opponent Daum. And since Google Southern korea departed the industry in Dec 2012, I’m expecting clearer competitors between Naver, Google and Daum in the several weeks ahead.
A new design is growing in Southern South korea, contradicting previous studies of the industry where Naver traditionally taken over followed by Daum, Nate, Google, and Google following with little discuss.
Search motor search motor webpages (SERP) – what is exclusive in Southern Korea?
Although most customers and marketers are used to Google’s standard structure worldwide, Southern South korea is in different in this respect – even including Google, which may potentially impact your strategy.
As you can see in the Naver screen shot below, compensated press, a variety of Naver-owned press, and natural details fill the search engines look for page (SERP) property. Although compensated look for ads take up a popular identify, natural Web search engines look for – compared with those on Google worldwide – are towards the bottom of the SERP, reducing their influence. Naver-owned press are filling up other areas. Daum follows a identical design as Naver.
For Naver, beginning with Naver SEM (blue box) may be the easiest and quickest way to secure the highest exposure. Making users and/or improving webpages for Naver-owned press (light red box), such as Naver shopping, Naver directory, Naver map, Naver community, Naver opencast, Naver books and Naver video, is another way to obtain search engines listing exposure. Note, however, that Naver knowledge vocabulary, Naver word vocabulary, Naver details collection and Naver details are all fed directly by Naver (orange box). Finally, improving for Naver picture, details, weblog and natural web look for (light brown box) are other ways to obtain SERP exposure, but the outcomes seem to catalog non-Naver press as well which may improve competitors for a higher identify.
(click picture to enlarge)
In contrast, Google Southern korea has a more consistent SERP with other areas worldwide, which provides more natural chance as well as SEM. However, the natural outcomes structure overall still appears like Naver and Daum’s SERP to a certain degree, which reveals that Google has worked to personalize to meet the regional needs. The following screen shot reveals only the top part of the SERP for Google Southern korea with the natural web search engines look for, but the structure may vary based on the key word. For example, an natural web search engines listing may return one or more outcomes based on a key word. In general, this is followed by pictures, websites, site details, details, and Q&A outcomes.
What are the possibilities and workable insights?
I recommend working with your look for agencies in the following order to increase your possibilities.
(1) Begin with SEM for Naver, Daum and Google, which is the quickest and easiest way to obtain a popular identify on the SERP. Initially, the majority of your time and effort should be focused on this area.
(2) Then make users and/or improve webpages for Naver and Daum-owned press areas, which will improve the likelihood of getting popular coverage on the SERP.
(3) Finally, improve for an natural identify with Google, which has a relatively identical SERP as it does other areas. This is an chance that may become increasingly important in the coming several weeks and years as Google develops its Southern Japanese business.
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