What? Where? Looking for information online with the objective of making a deal off-line and for that
purpose outcomes provided from several sources:
search engines
cellular look for (Android, iPhone, BlackBerry)
regional internet directories (Yelp, Expert Webpages, Super Pages)
location aware platforms
Local information and regional internet search search engines look for are information that customers depend on to be 100% precise. It could be that they have been trained from a young age that charts are precise. Think back to when you would use an Atlas or Encyclopedia (I know…what’s that?), and you would evaluate the specific information of a topographical map, or the actual range used to evaluate ranges. The thought never surpassed your mind that much of this information could simply be incorrect. Even in more latest digital history, when individuals get into in an address in their automobile's GPS unit, they don’t believe it will be incorrect some of the time. People expect perfect information in charts.
17% of Google SERPs show maps
70% of all queries with regional intent
20% of all queries are regional (2.8 billion/month globally), up-wards 50% in cellular search
Fastest growing area of search!
82% of regional visitors follow up off-line with in-store visit, telephone call or purchase
Over 50% of charts utilization now coming from cellular (up from 40% only 2 months ago!)
35% of ALL queries are local
60 thousand Google Places worldwide, 6 thousand owner-verified (3 thousand in USA only) – huge opportunities!
Google has a liability to ensure regional information is precise because regional information is the link between look for and the actual life. And when information is incorrect in regional, it results in actual life repercussions.
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