Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever. As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate this marketing strategy into their arsenal.
A best practice approach to local online marketing will greatly increase your chances of success. The Google Places optimization tips listed below will help you create or modify your Google Places page to become more relevant to both search engines and potential customers. I’ve also included suggestions on how this .
Consistency Is Key
It is important that your Google Place profile contains the same information as any other profiles your company may have online. Google Place pages create another opportunity to build trust and consistency as part of your marketing strategy. Be sure to audit your other profiles and answer each question as consistently as you can. There are some additional ways you can create consistency on your profiles such as:
- Linking: improve searchability by linking your additional profiles together
- Imagery: utilizing the same imagery on multiple place pages will create consistency
- Branding: consistency in naming and referencing your brand is extremely important
*Content Marketing Tip: Go back to basics.
- Are you using the same contact information for each of your social profiles or business pages?
- Do each of your social profiles or business pages reflect your current management team or employees?
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