There are "over 200 SEO factors" that Look for engines uses to position webpages in the Look for engines search (SERPs). What are the seo rules?
Here is the rumours - knowledgeable guesses by SEO website owners on top website owner boards. Should you wish to accomplish a high position, the various verified and alleged Look for engines Look for Motor Marketing (SEO) Guidelines are detailed below.
The SEO Guidelines detailed below are NOT detailed by weight, and not by any assumed importance - THAT exercise is remaining up to the reader!
Observe -
Patent
Claim
#
Factor
#
POSITIVE
ON-Page SEO Factors
Brief Note
50
-
KEYWORDS
Google certain - Topic extraction
For keyword and key term choice,
try Search engines Ad Terms - Search engines Trends
HOT
1
Keyword in URL
First term is best, second is second best, etc.
HOT
2
Keyword in Sector name
Same as in page-name-with-hyphens
-
Keywords - Header
HOT
3
Keyword in Headline tag
Keyword in Headline tag - near to beginning
Title tag 10 - 60 figures, no unique figures.
-
4
Keyword in Information meta tag
Shows concept - less than 200 chars.
Google no more "relies" upon this tag, but will often use it.
-
5
Keyword in Keyword metatag
Shows concept - less than 10 words.
Every term in this tag MUST appear somewhere in the human body written text. If not, it can be punished for irrelevance.
No individual term should appear more than twice.
If not, it may be regarded junk. Search engines allegedly no more uses this tag, but others do.
-
Keywords - Body
-
6
Keyword solidity in human body text
5 - 20% - (all keywords/ complete words)
Some review topic level of sensitivity - the keyword and key term bombarding restrict % differs with the topic.
-
7
Individual keyword and key term density
1 - 6% - (each keyword/ complete words)
HOT
8
Keyword in H1, H2 and H3
Use Hx typeface design labels appropriately
-
9
Keyword typeface size
"Strong is handled the same as powerful, italic is handled the same as emphasis" . . . He Cutts This summer 2006
-
10
Keyword vicinity (for 2+ keywords)
Directly nearby is best
-
11
Keyword term order
Does term purchase in the website coordinate term purchase in the query?
Try to predict question, and coordinate term purchase.
-
12
Keyword popularity (how beginning in page/tag)
Can be essential at top of web page, in powerful, in huge font
-
Keywords - Other
-
13
Keyword in alt text
Should explain visual - Do NOT complete with spam
(Was aspect of Search engines California OOP - triggered a restrict - may still be in impact to some level as a red banner, when summed with all other on-page marketing - complete web page marketing ranking - TPOS).
-
14
Keyword in hyperlinks to website webpages (anchor text)
Links out anchor-text use keyword?
-
NAVIGATION - INTERNAL LINKS
SITE
15
To internal pages- keywords?
Link should contain search phrases.
The filename "linked to" should contain the search phrases.
Use hyphenated filenames, but not lengthy ones - two or three hyphens only.
SITE
16
All Inner hyperlinks valid?
Validate all hyperlinks to all webpages on website.
Use a 100 % free weblink checker. I like this one.
SITE
17
Efficient - tree-like structure
TRY FOR two mouse clicks to any web page - no web page further than 4 clicks
SITE
18
Intra-site linking
Appropriate hyperlinks between lower-level pages
54
-
NAVIGATION - OUTGOING LINKS
55
19
To exterior pages- keywords?
Google certain - Link only to outstanding websites. Do not weblink to weblink plants. CAREFUL - Links can and do go bad, leading to website demotion. Unfortunately, you must spend enough time necessary to cops your outgoing hyperlinks - they are your liability.
56
20
Outgoing weblink Core Text
Google certain - Should be on topic, descriptive
61, 62
21
Link balance over time
Google certain - Prevent "Link Churn"
-
22
All External hyperlinks valid?
Validate all hyperlinks regularly.
-
23
Less than 100 hyperlinks out total
Google says restrict to 100,
but easily allows 2-3 periods that variety. ref 2k
-
121
(added)
Linking to Authority
Some say this gives a increase -
Others say that is outrageous. However, it certainly is the other of connecting to junk, which WILL harm you.
-
OTHER ON-Page Factors
-
24
Domain Name Extension
Top Stage Sector - TLD
.gov websites seem to be the biggest status
.edu websites seem to be given a higher status
.org websites seem to be given a higher status
.com websites succeed in covering all the spam/ crapp websites, leading to the need for the biggest scrutiny/ activity by Search engines.
Perhaps one would do well with the new .info domain category.<update> - Not at all. Spammers hopped all over it - no secure home there. Not so much, now - .info websites can gain a higher position.
-
25
File Size
Try not to surpass 100K web page dimension (however, some topic, such as this web page, needs bigger computer file sizes).
Smaller information are recommended <40K (lots of them).
-
26
Hyphens in URL
Preferred means for showing an area, where there can be no real space
One or two= outstanding for splitting search phrases (i.e., pet-smart, pets-mart)
Four or more= BAD, begins to look spammy
Ten = Spammer for sure, demotion probable?
6, 7
12, 13
27
Freshness of Pages
Google certain - Changes over time
Newer the better - if information, retail store or auction!
Google prefers clean webpages. So do I.
8, 9
28
Freshness - Quantity of Material Change
New webpages - Rate of old webpages to new pages
27
29
Freshness of Links
Google certain - May be outstanding or bad
Excellent for high-trust sites
May not be so outstanding for more recent, low-trust sites
-
30
Frequency of Updates
Frequent up-dates = regular spidering = more recent cache
-
31
Page Theming
Page display theme? Common consistency?
-
32
Keyword stemming
Stem, arises, came, stemmer,
stemming, stemmist, stemification
-
33
Applied Semantics
Synonyms, CIRCA white-colored paper
-
34
LSI
Latent Semantic Listing - Rumours, no proof
-
35
URL length
Keep it reduced - use somewhat less than the 2,000 figures permitted by IE - less than 100 is outstanding, less is even better
-
OTHER ON-SITE Factors
5
36
Site Size - Search engines prefers big sites
Larger websites are assumed to be better financed, better structured, better designed, and therefore better websites. Search engines prefers LARGE websites, for various factors, not all beneficial. This has led to the introduction of machine-generated 10,000-page junk websites - dimension for the benefit of dimension. Search engines has captured on and thrown out an incredible variety of webpages, or created them additional.
4
37
Site Age
Google certain - Old is best. Old is Fantastic.
3
38
Age of web page vs. age of site
Age of web page vs. age of other webpages on site
Newer webpages on an mature website will get quicker identification.
-
Note: For ALL the POSITIVE On-Page aspects detailed above,
PAGE RANK can OVERRIDE them all. So can Google-Bombing.
Here is the rumours - knowledgeable guesses by SEO website owners on top website owner boards. Should you wish to accomplish a high position, the various verified and alleged Look for engines Look for Motor Marketing (SEO) Guidelines are detailed below.The SEO Guidelines detailed below are NOT detailed by weight, and not by any assumed importance - THAT exercise is remaining up to the reader!
Observe -
Patent
Claim
#
Factor
#
POSITIVE
ON-Page SEO Factors
Brief Note
50
-
KEYWORDS
Google certain - Topic extraction
For keyword and key term choice,
try Search engines Ad Terms - Search engines Trends
HOT
1
Keyword in URL
First term is best, second is second best, etc.
HOT
2
Keyword in Sector name
Same as in page-name-with-hyphens
-
Keywords - Header
HOT
3
Keyword in Headline tag
Keyword in Headline tag - near to beginning
Title tag 10 - 60 figures, no unique figures.
-
4
Keyword in Information meta tag
Shows concept - less than 200 chars.
Google no more "relies" upon this tag, but will often use it.
-
5
Keyword in Keyword metatag
Shows concept - less than 10 words.
Every term in this tag MUST appear somewhere in the human body written text. If not, it can be punished for irrelevance.
No individual term should appear more than twice.
If not, it may be regarded junk. Search engines allegedly no more uses this tag, but others do.
-
Keywords - Body
-
6
Keyword solidity in human body text
5 - 20% - (all keywords/ complete words)
Some review topic level of sensitivity - the keyword and key term bombarding restrict % differs with the topic.
-
7
Individual keyword and key term density
1 - 6% - (each keyword/ complete words)
HOT
8
Keyword in H1, H2 and H3
Use Hx typeface design labels appropriately
-
9
Keyword typeface size
"Strong is handled the same as powerful, italic is handled the same as emphasis" . . . He Cutts This summer 2006
-
10
Keyword vicinity (for 2+ keywords)
Directly nearby is best
-
11
Keyword term order
Does term purchase in the website coordinate term purchase in the query?
Try to predict question, and coordinate term purchase.
-
12
Keyword popularity (how beginning in page/tag)
Can be essential at top of web page, in powerful, in huge font
-
Keywords - Other
-
13
Keyword in alt text
Should explain visual - Do NOT complete with spam
(Was aspect of Search engines California OOP - triggered a restrict - may still be in impact to some level as a red banner, when summed with all other on-page marketing - complete web page marketing ranking - TPOS).
-
14
Keyword in hyperlinks to website webpages (anchor text)
Links out anchor-text use keyword?
-
NAVIGATION - INTERNAL LINKS
SITE
15
To internal pages- keywords?
Link should contain search phrases.
The filename "linked to" should contain the search phrases.
Use hyphenated filenames, but not lengthy ones - two or three hyphens only.
SITE
16
All Inner hyperlinks valid?
Validate all hyperlinks to all webpages on website.
Use a 100 % free weblink checker. I like this one.
SITE
17
Efficient - tree-like structure
TRY FOR two mouse clicks to any web page - no web page further than 4 clicks
SITE
18
Intra-site linking
Appropriate hyperlinks between lower-level pages
54
-
NAVIGATION - OUTGOING LINKS
55
19
To exterior pages- keywords?
Google certain - Link only to outstanding websites. Do not weblink to weblink plants. CAREFUL - Links can and do go bad, leading to website demotion. Unfortunately, you must spend enough time necessary to cops your outgoing hyperlinks - they are your liability.
56
20
Outgoing weblink Core Text
Google certain - Should be on topic, descriptive
61, 62
21
Link balance over time
Google certain - Prevent "Link Churn"
-
22
All External hyperlinks valid?
Validate all hyperlinks regularly.
-
23
Less than 100 hyperlinks out total
Google says restrict to 100,
but easily allows 2-3 periods that variety. ref 2k
-
121
(added)
Linking to Authority
Some say this gives a increase -
Others say that is outrageous. However, it certainly is the other of connecting to junk, which WILL harm you.
-
OTHER ON-Page Factors
-
24
Domain Name Extension
Top Stage Sector - TLD
.gov websites seem to be the biggest status
.edu websites seem to be given a higher status
.org websites seem to be given a higher status
.com websites succeed in covering all the spam/ crapp websites, leading to the need for the biggest scrutiny/ activity by Search engines.
Perhaps one would do well with the new .info domain category.<update> - Not at all. Spammers hopped all over it - no secure home there. Not so much, now - .info websites can gain a higher position.
-
25
File Size
Try not to surpass 100K web page dimension (however, some topic, such as this web page, needs bigger computer file sizes).
Smaller information are recommended <40K (lots of them).
-
26
Hyphens in URL
Preferred means for showing an area, where there can be no real space
One or two= outstanding for splitting search phrases (i.e., pet-smart, pets-mart)
Four or more= BAD, begins to look spammy
Ten = Spammer for sure, demotion probable?
6, 7
12, 13
27
Freshness of Pages
Google certain - Changes over time
Newer the better - if information, retail store or auction!
Google prefers clean webpages. So do I.
8, 9
28
Freshness - Quantity of Material Change
New webpages - Rate of old webpages to new pages
27
29
Freshness of Links
Google certain - May be outstanding or bad
Excellent for high-trust sites
May not be so outstanding for more recent, low-trust sites
-
30
Frequency of Updates
Frequent up-dates = regular spidering = more recent cache
-
31
Page Theming
Page display theme? Common consistency?
-
32
Keyword stemming
Stem, arises, came, stemmer,
stemming, stemmist, stemification
-
33
Applied Semantics
Synonyms, CIRCA white-colored paper
-
34
LSI
Latent Semantic Listing - Rumours, no proof
-
35
URL length
Keep it reduced - use somewhat less than the 2,000 figures permitted by IE - less than 100 is outstanding, less is even better
-
OTHER ON-SITE Factors
5
36
Site Size - Search engines prefers big sites
Larger websites are assumed to be better financed, better structured, better designed, and therefore better websites. Search engines prefers LARGE websites, for various factors, not all beneficial. This has led to the introduction of machine-generated 10,000-page junk websites - dimension for the benefit of dimension. Search engines has captured on and thrown out an incredible variety of webpages, or created them additional.
4
37
Site Age
Google certain - Old is best. Old is Fantastic.
3
38
Age of web page vs. age of site
Age of web page vs. age of other webpages on site
Newer webpages on an mature website will get quicker identification.
-
Note: For ALL the POSITIVE On-Page aspects detailed above,
PAGE RANK can OVERRIDE them all. So can Google-Bombing.
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