While I recommend syndicating your website content, it needs to be done with caution and consideration for your own SEO (Search Engine Optimization) and Online look for engine positions. There is a hidden danger to sharing content that can lead to automatic Google penalties - especially from the Google Panda criteria update.
This content will display how content submitting on WSM4B led to a Google penalty, despite having only top excellent quality content, with a low bounce rate, a lot of power, and everything else a website needs to succeed in generating a lot of look for visitors.
Duplicate content and Google Panda
In general, little company weblog writers have nothing to fear from "scrapers". A content scrape is someone that republishes whole content or websites without authorization. These websites generally have very little power, and very low Google positions.
Google Panda and content scrapers
In the past, scrapers were able to earn money because Google was not able to do a excellent job at deciding which edition of an content was the unique. Scrapers could happily reproduce excellent content that would often-times out perform the unique author, generating useful natural visitors to the scrape instead.
Google's Panda criteria did a excellent job of cutting out content scrapers and restoring excellent quality content producers to the top of google look for.
In fact, WSM4B helped greatly from Google Panda.
Panda makes us safe from content scrapers
In effect, Google Panda penalizes websites that it perceives to be content scrapers - offering little to no new useful content. This is precisely why you no longer need to worry about websites duplicating and posting your website content - Panda ensures they have a low rank and won't appear above your website content in google look for.
Content submitting and Google Panda
Syndicating content (sharing happy with permission) is different from content cotton wool swab. Genuine content curation websites will always add a resource box backlinking to the unique post. A clear signal to Google that the information originated somewhere else.
The idea is that Google will find multiple editions of your website content, and check the page alerts returning to the unique edition - returning it above all other editions in Search. That's the theory, but it doesn't work in exercise.
High power beats originality
In exercise, Google looks at a item of content and looks at who links to it, where it is shared, and a number of other alerts (such as the power of the website it is posted on), and selects which edition to demonstrate.
What this means is that despite being the founder of a item of content, Google will often return a duplicate if that duplicate is published to a website with greater power.
Visibility and power vs. Search rankings
The dilemma for little company weblog writers is whether or not the advantages of having content distributed to an power website, exceeds the advantages of appearing greater in Search outcomes.
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