Japan Market

Language: Japanese, 4th popular language on Internet

Internet Users: 96 million, 3rd highest country by users

Penetration Rate: 75.3%

Search Engines: Yahoo Japan (53%) : Google Japan (47%)

Mobile Internet Users: 74 million

E-commerce on PC: US$36 billion

E-commerce on Mobile: US$8 billion

Online Advertising (PC): US$4.5 billion

Online Advertising (Mobile): US$1.5 billion 

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