Google’s aim is simple: connect its searchers with the most relevant
content. If you are more worried about a good ranking than providing
relevant content, then you are going to be fighting a losing battle.
If you hire a SEO company to improve your placement and you measure their worth on the basis of how high they get you in the rankings, then you are out of line with what Google is trying to achieve. Your primary objective should be better content, not higher rankings.
Image credit: Search Engine People Blog.
The SEO company can use every trick in the book to get you better rankings, but over the long term they will lose, because Google is constantly changing how it rates websites so it can provide more accurate results.
Remember, you shouldn’t be optimizing for ranking in search engines, you should be optimizing for users.
If you hire a SEO company to improve your placement and you measure their worth on the basis of how high they get you in the rankings, then you are out of line with what Google is trying to achieve. Your primary objective should be better content, not higher rankings.
Image credit: Search Engine People Blog.
The SEO company can use every trick in the book to get you better rankings, but over the long term they will lose, because Google is constantly changing how it rates websites so it can provide more accurate results.
Remember, you shouldn’t be optimizing for ranking in search engines, you should be optimizing for users.
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