In the past an SEO's job was easy. Throw a few links
here, throw a few links there, splash some content around and shoehorn
your keywords in at every opportunity. Those days are over for the most
part and, in my opinion, all for the better! Since Google's most recent
algorithm updates the SEO community has had to look for alternative link
sources and re-think how to target pages in regard to the content of
sites.
Since the Google Penguin update most SEO's have moved away from poor quality directories and spammy sites when acquiring links. In their place, they now look for higher quality link sources. Why have they done that? Well, because quite a lot of large sites taking part in poor quality link building have had either a direct or indirect rankings penalty. It isn't just important that SEO's have stopped looking for and getting poor quality links. It is also important that the a site's link building history be looked at and cleaned up.
After the various Panda updates a number of sites have been penalized for having poor quality content, low levels of content and duplicated content. Panda has also penalized sites for having hidden content for SEO purposes or keywords shoehorned where they don’t really fit. Thanks to the updates, it is now more important than ever to look at a site's content from an ethical perspective in SEO and ask, ‘Is this for the user or for the rankings?’ The two are not mutually exclusive, however; designing a site's content t for the user will result in positive rankings.
In this post I will share a few of my favorite tools for keeping an eye on my clients' sites and ensuring that they benefit from the best possible rankings without risk of being Penguin slapped or Panda punched. These are tools I use everyday.
This
is a relatively new tool for identifying toxic links to your site and
finding the contact information of the link owner. As such, this tool
has quickly become invaluable. It gives an easy to understand snapshot
of your site's link profile by showing all your healthy links as well as
your toxic and suspicious links. It’s a good bet that you’ll need to
contact the site owners of the toxic links.
You will want to take more care in reviewing the suspicious links. Most of these will need removing; however, you will want to keep those sites that link to you that have a low page rank yet are completely relevant. These are not harmful to your site.
You can export the data to a CSV file to make it easier to digest and contact the site owners through a mail merge. Link Detox also lets you create a Google Disavow Tool file. A word of caution here: in my opinion, it’s always better to build the Disavow list yourself to guard against including any healthy links.
You can find out about the prices and memberships here. Link Detox is a great tool and well worth the small fee for membership.
Since the Google Penguin update most SEO's have moved away from poor quality directories and spammy sites when acquiring links. In their place, they now look for higher quality link sources. Why have they done that? Well, because quite a lot of large sites taking part in poor quality link building have had either a direct or indirect rankings penalty. It isn't just important that SEO's have stopped looking for and getting poor quality links. It is also important that the a site's link building history be looked at and cleaned up.
After the various Panda updates a number of sites have been penalized for having poor quality content, low levels of content and duplicated content. Panda has also penalized sites for having hidden content for SEO purposes or keywords shoehorned where they don’t really fit. Thanks to the updates, it is now more important than ever to look at a site's content from an ethical perspective in SEO and ask, ‘Is this for the user or for the rankings?’ The two are not mutually exclusive, however; designing a site's content t for the user will result in positive rankings.
In this post I will share a few of my favorite tools for keeping an eye on my clients' sites and ensuring that they benefit from the best possible rankings without risk of being Penguin slapped or Panda punched. These are tools I use everyday.
Penguin Tools
Link Detox
This
is a relatively new tool for identifying toxic links to your site and
finding the contact information of the link owner. As such, this tool
has quickly become invaluable. It gives an easy to understand snapshot
of your site's link profile by showing all your healthy links as well as
your toxic and suspicious links. It’s a good bet that you’ll need to
contact the site owners of the toxic links.You will want to take more care in reviewing the suspicious links. Most of these will need removing; however, you will want to keep those sites that link to you that have a low page rank yet are completely relevant. These are not harmful to your site.
You can export the data to a CSV file to make it easier to digest and contact the site owners through a mail merge. Link Detox also lets you create a Google Disavow Tool file. A word of caution here: in my opinion, it’s always better to build the Disavow list yourself to guard against including any healthy links.
You can find out about the prices and memberships here. Link Detox is a great tool and well worth the small fee for membership.
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