The Inconvenient Truth About SEO

Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO). I know that sounds like an extreme position to take. However, a lot of website owners see search engine optimization as the answer to their search ranking woes, when things are considerably more complex.
The inconvenient truth is that the best person to improve your ranking is you. Unfortunately, that is going to take time and commitment on your part. The answer doesn’t lie in hiring a SEO company to boost your website ranking for Google. The problem starts with the term “search engine optimization” and the misconceptions surrounding it.
(Smashing’s Note: We are organizing a series of full-day workshops with some of the most well-respected Web design experts — taking place in our headquarters in Freiburg, Germany. Seats are very limited, so grab your workshop ticket today!)

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