I often wonder why I am so mentally
tired and why my brain is running a hundred different directions. Well,
SEO is just not SEO anymore. To me it is just one part of a much
larger job. I feel responsible to my clients and this means I must go
above and beyond the “typical” SEO work.
The Foundationajmalseotipsandtricks.blogspot.com
I feel that SEO is the foundation and
when you add effective SEM and SMO you see the payoff. A solid
foundation supports everything we hope to achieve and the SEM and SMO is
tailored to support the SEO. They are all related and they are all
necessary to achieve optimum success.
I have seen the amazing success the
mix of the three creates and I see it all as one job now. When I create
proposals I am not just including SEO, but also SEM, SMO and Web
analytics. The industry is changing and it will change again…it will
keep growing and become more.
It Is Amazing to Comprehend That Our Business Entire World Would Crash Without the Net!
Think about it! How we would function?
Not very well I assume. We have an entire generation that has never
known what it was like to function without it. This means those of us
offering search engine services need to take our job very seriously. We
have a massive responsibility to do what is right for our clients
because our failures, lack of hard work or unethical behavior could
result in terminal damage to a business.
So What Are Some of Our Responsibilities?
· We need to effectively combine SEO, SEM and SMO for optimum success
· To have a sense of responsibility towards our clients, their business and those they employ
· We need to be able to properly analyze a web site to ensure our clients have what they need to do well on the net
· We need to educate the client about W3C, Webmaster Guidelines and the almighty search engines
· We must do the very best and the most possible for each and every client
· We need to remain ethical
Ethics are #1
I have been discussing ethics quite a
bit lately and I know many are not interested, but I feel they are so
important because without ethics you begin to stop seeing the client as
a person and they become a way to make money. I feel the good SEOs
understand this. We all need money, but as responsible human beings we
need to do what is right. I don’t think there is anyone that hasn’t
been ripped off at some point. We all know how it feels. There is no
excuse for taking advantage.
Web Design and Coding
I am very picky when recommending a
web designer/web solution company to clients because I have seen what
some “web designers” are producing. I do not feel like web designers
have to take the time to learn everything about SEO; they do not have
time for it in my opinion. However, I do feel like it is their
responsibility to keep up with the basic search engine guidelines. How
can you take money from someone unless you are sure you have met the
basic guidelines?
When I walk into my first meeting with
clients, that have sent me their URL ahead of time, I have a list
ready that explains the problems with the site and what needs to change.
Sometimes we can update a site and sometimes we cannot and must start
over. This is not always easy to say to client and it may mean they
need to spend their money on a new web site at the moment instead of my
services, but they need to be told. Someone has to be honest with
them. Ethics are #1.
SEO Will Only Become Bigger
The Web is bigger, the competition is
bigger and SEO will become a much larger industry. If we integrate all
of our available marketing options, work hard for our clients and
remain ethical we can accomplish everything we set out to do. ajmalseotipsandtricks.blogspot.com
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