SEA : Google Adwords

• Introduction to Online Advertising and Adwords
• Adwords Account and Campaign Basics
• Adwords Ad Formats
• Policies and Ad Quality Issues
• Adwords Targeting and Placement
• Adwords Bidding and Budgeting
• Optimizing Performance
• Display Advertising on the Google Display Network and Mobile Advertising
• Performance Monitoring and Conversion Tracking
• Overview of Local Business Listings and Maps
• Selling and Representing Adwords

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