Search engines also have paid search ads, sometimes
referred to as “CPC” or “PPC” listings. Those acronyms come from the way
advertisers are charged for these ads, on a Cost-Per-Click or
Pay-Per-Click basis. If you pay, you get listed. When you stop paying,
your listing goes away. Similar to newspapers, these ads typically
appear alongside — but separate from — editorial content. They’re also
not supposed to influence the editorial coverage. ajmalseotipsandtricks.blogspot.com
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