Let me be perfectly clear. I didn’t coin the term “search engine
marketing.” I don’t know who did. But I helped popularize it, in part by
consciously used it in my writings and when speaking. When the search
marketing industry group SEMPO was formed in 2003, I wrote much of the first SEMPO glossary, which at the time described search engine marketing and SEM as:
Search Engine Marketing: The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities. SEM: Acroymn for search engine marketing and may also be used to refer to a person or company that does search engine marketing (i.e.., “They’re an SEM firm)FYI, the current definition still maintains SEM as an umbrella term:
SEM: Acronym for “Search Engine Marketing.” A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. When this term is used to describe an individual, it stands for “Search Engine Marketer” or one who performs SEM.ajmalseotipsandtricks.blogspot.com
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